ZHdK – Zürcher Hochschule der Künste is one of the most prominent art schools in Europe, thanks to the quality of its program, but also to its impressive means of production.
The new building, place where several art disciplines converge, also reflects a today’s condition: filled with surveillance cameras, it embodies an extensive glossary of security terms and protocols – from electronic access control to terrorist attack prevention – that imbues the daily life within the institution.
Such paradox is constantly strengthened. For exemple, by the fact that the most privileged space of the school is occupied by an Apple Reseller, instead of an art gallery or project space dedicated to the students. Some questions then arise:
What is the purpose of an art school today? In which extent the institution is submitted to the capital rules?
In the installation several speakers are hidden in specific spots of the building (in front of elevators, stairs, cafes, passage corridors, etc.) in order to question and transform its nature: the school becomes a commercial center.